2026 — Law firm
Harper & Co.
A trustworthy site for a family law practice, written so AI answers quote it by name.
- The job
- Website rebuild & GEO
- Services
- Website design, GEO, Copywriting
- Timeline
- 7 weeks
- My role
- Design, copy, search
The problem
Clients found the firm through referrals only. Practice pages were thin, undated and impossible for a model to cite.
What we did
- 01
Gave each practice area its own in-depth page with named solicitors, dates and plain-English guides.
- 02
Added author, organisation and FAQ structured data so answer engines can attribute claims.
- 03
Tracked what ChatGPT and Perplexity said about the firm each month and fixed the gaps.
After launch
2.1×
consultation requests
9
AI answers citing the firm
7 wks
brief to launch