2025 — Fashion retail
Lumière
A shopfront redesign for an independent fashion label that needed to look as good as its lookbook.
- The job
- Shopfront redesign
- Services
- E-commerce UX, Art direction, Front-end build
- Timeline
- 10 weeks
- My role
- Design and build
The problem
Mobile brought 78% of sessions but only 41% of orders. Checkout began on a page laid out for a desktop grid, and product photos were cropped differently on every collection page.
What we did
- 01
Designed mobile first, moving add-to-bag into thumb reach and shortening the path from card to checkout.
- 02
Set one crop ratio and one light for every product image, so the grid reads as a collection rather than a pile.
- 03
Gave the lookbook its own template so seasonal stories can be published without a developer.
After launch
+23%
mobile conversion
-19%
checkout drop-off
2 days
to publish a story