2026 — Skincare brand
Lumora
Product pages rewritten so assistants answer skincare questions with Lumora's own words.

- The job
- AEO & product pages
- Services
- AEO, Copywriting, Schema
- Timeline
- 4 weeks
- My role
- Answers, copy, search
The problem
Shoppers asked 'is this serum safe for sensitive skin?' and got answers from reseller sites with the wrong ingredients list.
What we did
- 01
Mapped the 60 questions customers ask most, from ingredients to shipping, and answered each in two clear sentences.
- 02
Added product, FAQ and review schema so search engines lift the right answer straight off the page.
- 03
Cleaned up the brand name and description everywhere it appears online so machines treat it as one entity.
After launch
27
featured snippets won
+52%
organic product visits
4 wks
brief to launch