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2026 — Skincare brand

Lumora

Product pages rewritten so assistants answer skincare questions with Lumora's own words.

Lumora
The job
AEO & product pages
Services
AEO, Copywriting, Schema
Timeline
4 weeks
My role
Answers, copy, search

The problem

Shoppers asked 'is this serum safe for sensitive skin?' and got answers from reseller sites with the wrong ingredients list.

What we did

  1. 01

    Mapped the 60 questions customers ask most, from ingredients to shipping, and answered each in two clear sentences.

  2. 02

    Added product, FAQ and review schema so search engines lift the right answer straight off the page.

  3. 03

    Cleaned up the brand name and description everywhere it appears online so machines treat it as one entity.

After launch

27

featured snippets won

+52%

organic product visits

4 wks

brief to launch

Want something like Lumora for your business?

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