2025 — B2B software
LedgerPro
Comparison pages and quotable stats that got an accounting tool named in ChatGPT and Perplexity answers.
- The job
- GEO & comparison pages
- Services
- GEO, Content, Website design
- Timeline
- 6 weeks, then monthly
- My role
- Design, content, search
The problem
When finance teams asked AI tools for the best accounting software, LedgerPro never came up — the big three took every answer.
What we did
- 01
Published honest comparison pages with real pricing, features and dated benchmarks a model can quote.
- 02
Opened crawler access for GPTBot, PerplexityBot and Google-Extended, which had been blocked by accident.
- 03
Tested 40 buyer prompts each month and wrote new pages wherever the answers missed them.
After launch
18
AI answers naming LedgerPro
+3.2×
demo requests
6 wks
to first citations