2025 — Health & wellness
Stillness
A calm marketing site for a sleep and breathing app, with a design system the team could keep building.
- The job
- Marketing site & design system
- Services
- UX, Copywriting, Design system
- Timeline
- 8 weeks
- My role
- Design, copy, system
The problem
The app felt warm and unhurried; the landing page felt like a dashboard. Trial starts from paid ads were healthy, but organic visitors bounced before understanding what the app actually does.
What we did
- 01
Led with one promise and one action — fall asleep faster — and moved everything else below the fold.
- 02
Built a token-driven colour and type scale so the marketing site and the in-app screens finally matched.
- 03
Wrote the copy with the founder first, then designed the page around it instead of the other way round.
After launch
1.7×
trial starts
-31%
bounce rate
40+
components documented